On target-The advantages are: ease of application, re-sealable container, no spilling or leaking, will not freeze and will not break down in temperatures under 100 degrees. Can be stored safely in a hunters backpack. The stick can be applied to almost any surface. It sounds to me like this product will last all season. The most important thing with any estrus scent is the pheromones and if this product really protects those scents from being distorted and changing the scent, then it would theoretically last a long time and consistently be effective. This Patented stick formula will change the scent industry forever!

Off target- Well, I can't give you a clean off target yet because I have yet to use the product. I assure you though; I will be trying the attractant in the upcoming 2007 season. From what my hunting partners have told me, it works great. Price per bottle: $45.00. Keep in mind that if this does last all season its not very expensive. Most other scent products would have distorted pheromones once the bottle is opened and the shelve life in your pack isn't but a few days. This is definitely a product worth testing for yourself.